The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and orginality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options...
MAGMA Brand Design ist mit mehreren Projekten in dem Buch 1000 Retail Graphics vertreten. Das Buch ist im Rockport Verlag Verlag erschienen und zeigt eine Auswahl an internationalen Arbeiten.
